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Pioneer Chocolate Co. Ltd. is a multi-generational family business located in the cool hills of Williamsfield, Manchester in central Jamaica. Officially incorporated in 1965, Pioneer Chocolate has been connected to the rich history of the Jamaican cocoa industry for many years.


Pioneer Chocolate specializes in the development and manufacture of powdered, instant cocoa, and hot chocolate products. Through trusted partnerships with Jamaican Distributors such as Lasco Distributors Limited, Grace Kennedy Limited, Jamaican Teas Limited and Industrial Sales Limited, the Company manufactures household favourites like Lasco Instant Chocolate with Nutmeg, Roma 1oz. Cocoa and Caribbean Dreams Old Style Chocolate, to name a few. Although mainly a powder plant, Pioneer Chocolate also manufactures products related to the roasting and processing of cocoa beans.


With the ultimate goal of producing Jamaican made products from our ‘home’ to yours, the Company’s latest venture is the Likkle Sippaz line of flavoured, instant milk mixes.


As a fourth-generation family-owned business, we are passionate about cocoa. As a Company, we are: 

  • Customer-Driven

Without our customers, there is no business. We make it our personal goal to provide the highest quality products that will satisfy, delight, and meet their needs.

  • Adaptive

We have stood the test of time, proven to be dynamic and adaptive through any climate. In addition, we look forward to what the future will bring. Being open-minded and responsive to change is the key to growth.

  • Precise

We pride ourselves on our efficiency and ability to deliver precisely what is required. This attention to detail is a key ingredient to our successful operation as a Company.

Our values extend beyond our factory, as we believe in supporting the communities around us as well. Many of our employees come from these surrounding areas, so we see these areas as an extension of our community and we strongly support education and community safety by making regular donations to neighbouring schools and local initiatives.

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